Made fresh
Sat 24th January 2009, 5.13 pm
Time for an English whinge. I've not had one of those for a while.
Recently, a new sandwich shop opened in town by the name of First Taste. It's a nice sandwich shop by all accounts, except that every side of the shop is emblazoned with the slogan "Real Food Made Fresh".
And today I noticed that the advertising for the McDonald's deli sandwiches includes the slogan "Made fresh every day".
Now is it just me that thinks the expression in this context should be "made freshly"? The "fresh" part is surely applying to the verb so should be in adverb form.
To me, "food made fresh" sounds like the shop/restaurant actually turns dodgy food into fresh food!
Searching on Google for various phrases involving this construction shows that about 100 times as many people use it than "made freshly". Am I wrong? Has usage won out in this context?
Tagged as: english fresh expression usage rant
